Search Engine Optimisation for Business

SEO, Search Engine Optimisation, is how Google and other search engines rank websites.  SEO is the the process of driving organic traffic to a website, which are not paid for and comes through the results determined by the search engine. To be successful at SEO requires the ability of understanding what people are searching for and how they conduct their research. Good SEO utilises the words people type into search engines and provide them with what they are looking for.   So, understanding the intent of your audience, combined with delivering what they want in a way that search engines can find it is at the heart of successful SEO.

The job of a search engine is to provide the best performing most relevant results possible for its users. Search engines like Google

• profile the internet’s most popular websites
• compile a list of elements that make a site good and
• award higher rank position for each element.

SEO keywords are the language, words and phrases used in web copy, indexed by Google, that enable people to find your website.  They are the words that are most searched for online by people who are looking for products or services you supply. By adding the correct keywords to your website, your site will move up the rankings of Google.  Determining a good keyword strategy is central to good SEO.

Our SEO training course will show you how to identify the search terms being used by your potential customers and equip you with tools and processes that will enable you to supercharge an effective keyword research strategy.

Backlink are links other websites refer back to your website to show their readership an item or piece of content of yours. The number and quality of backlinks on a site act as a popularity contest and signal to Google that the site is valuable because people like it and are linking to it. Building quality backlinks is an important part of SEO, which requires patience and commitment.  Gaining a quality backlink from a site that is well visited by your potential customers has the potential to increase your sales significantly and signal  your popularity to Google, thus pushing it up the rankings.

Our comprehensive SEO training course discusses way you can use to being to build links to your site. You will learn how to differentiate between links and begin your link building journey by collecting the easy, low hanging fruit.

The course introduces the elements that contribute toward good technical SEO and gives advice and tools on how this can be achieved. Some important elements of technical SEO which your will learn about on this course are

Speed: Every second it takes to load a site loses customer visits. This, in turn, signals a high bounce rate from your site to Google which marks your site down.

Searchable

• Creating a sitemap for Google’s crawlers to enable the search engine find and label content on your site. It acts as a roadmap of your website.
• Creating robots.txt files which tells Google which pages their crawlers can and cannot request from your website

Secure:  Https encrypts data that is sent from a site to those who are accessing it thus protecting personal information from being access by unauthorised people.  It also builds trust to those accessing the site. Recently Google have started to warn visitor of the risks associated with visiting sites that do not hold a valid SSL certificate, denoted by a lock on the left of the URL

Page Headers, meta data and the use of alt text for image recognition are easy details to get right and are rewarded with significant improvement to SEO.  The course drills down into what is needed to get these elements right on your website

Social Media Marketing brings the immediate benefits of increased exposure and brand awareness, as well as improved search engine rankings in the future. Companies that understand how to use social media services as part of a broader communication strategy will have an early advantage over the competition. Social media campaigns are all about gaining authority and building trust. And they’re being increasingly prioritised by search engines as they strive to provide evermore sophisticated results.

Local searches are growing more rapidly than core searches, which suggests an increasing desire to deal with local businesses. Search engines and mobile network service providers such as t mobile and O2 agree that it makes sense to show local search results to those using mobile devices such as cell phones and PDAs. In other words, they believe that search is made on mobile devices are most often made in the hope of finding a local result.

Google my Business is a great place to start on local SEO. It is a free Google directory listing which appears on the right hand side of the screen, when your business is being searched.

While Google says PPC does not directly affect SEO, it does increase brand awareness, giving exposure to your product. The main advantage is there’s no waiting. You can be getting clicks on your ad within seconds of going live. The course gives detail on how to get started on a Google Ads pay per click campaign.

Using the knowledge and tools in this course to set up and implement an effective SEO strategy will ensure you steadily climb the rankings of Google, gaining enhanced brand awareness and domain authority as you do so.