Facebook for Business

Facebook is the world’s largest social network and the third most visited website after Google and YouTube so it has a lot of potential for any business. With 2.4 billion monthly users it’s very likely that a proportion of your target customer audience will have a Facebook account. Advertising via the Facebook mobile app represented 94% of the advertising revenue for Q3 of 2019 which is a 2% increase on the previous year.  There are approximately 1.15 billion daily mobile app users. Facebook remains a goliath in the world of social media and few with a serious social media presence ignore Facebook. This Facebook training course for business is designed as an introduction to using Facebook to market your company

Facebook is broadly broken down into profiles, pages and groups

• Personal Profile is where people share information about themselves and link with others as ‘friends’ by making or accepting friends requests. Facebook place a limit of 5000 friends on personal profiles
• Facebook Page is where a business, cause or other organisation can post content specific to their interests.  Those who engage with a page ‘follow’ or ‘like’ the page instead of ‘friend’.  Unlike personal profiles, pages have no upper limit to the number of followers.  Pages are a good way to communicate with customers.
• Facebook Messenger is a direct messaging application for both one on one messaging and group messaging. Messenger is a useful tool for companies to set up automated customer services systems using apps like Mobile Monkey

• Facebook Groups are places people share common interests and there are groups on Facebook for every top imaginable.  Those who join groups are ‘members’. Groups can grow to very large numbers. Here are Facebook groups with more the 1 million members
• Facebook paid ads enable user to target customers based on demographics, such as location, gender, age, interests and a host of other characteristics.  Using the criteria set, target audiences see ads included on their feed or on the Facebook sidebar.

This course introduces Facebook and illustrates how to set up and administer a brand page and set up an ad campaign.  Crucially, it explains how to drive traffic to your page using both organic and paid traffic.  Once your audience are visiting your page, the course give strategies to get them to visit your main website to interact with your products or services.